Spyglass Media Group and Sony Pictures have joined forces with AI and metaverse company MeetKai to introduce a chilling metaverse experience tied to the upcoming horror film, “Thanksgiving.”
This collaborative venture, known as “Survive Thanksgiving,” marks the first foray by these entities into creating a metaverse experience to coincide with a theatrical movie release.
“Survive Thanksgiving,” developed on MeetKai’s metaverse platform, immerses participants in a nightmarish scenario set in the serene town of Plymouth, Massachusetts. Using compatible VR headsets or any web browser on mobile or desktop devices, users will confront a menacing killer who has been terrorizing the town’s residents with infamous holiday themes.
Within the immersive realm of “Survive Thanksgiving,” players can choose from three lifelike 3D avatars as they strive to elude the clutches of John Carver, the town’s malevolent antagonist. From a first-person perspective, users can explore six iconic locations from the film, such as the hallways of Plymouth High School, engage with frightened townsfolk on Main Street, overcome various challenges, and uncover hidden easter eggs, unlocking exciting gamified player experiences.
To intensify the spine-tingling atmosphere, the official film soundtrack heightens anticipation and anxiety as players traverse each virtual space. Additionally, metaverse integration seamlessly incorporates eCommerce, enabling players to browse and purchase exclusive film merchandise from a mini shop just outside the cemetery. These digital twin replicas faithfully represent the items, and customers can make purchases through the official seller’s website, with shipping available within the United States.
MeetKai’s metaverse technology blurs the line between virtual reality and the silver screen, pushing the boundaries of storytelling. By weaving the film’s narrative into the metaverse, “Survive Thanksgiving” offers a thrilling new way for audiences to engage with the horror genre, setting the stage for future immersive cinematic experiences.
The metaverse world of “Survive Thanksgiving,” a collaborative creation of Spyglass Media Group, Sony Pictures, and MeetKai, is set to launch on Halloween at SurviveThanksgiving.com. Audiences from around the world can test their survival skills against John Carver’s reign of terror. For those seeking an exclusive cinematic experience, “Thanksgiving” will hit theaters on November 17, 2023.
The film boasts a talented cast, including Patrick Dempsey, Addison Rae, Milo Manheim, Jalen Thomas Brooks, Nell Verlaque, Rick Hoffman, and Gina Gershon.
