Diesel is set to provide exclusive access to its Milan Fashion Week show on September 20 through the release of its latest NFTs, each available for $60.
Under the creative direction of Glenn Martens, Diesel has collaborated with the NFT music marketplace, Public Pressure, to launch a limited run of 300 digital collectibles. These NFTs are hosted on the Polkadot and Polygon blockchains, allowing buyers to choose their preferred blockchain ecosystem.
The main benefit of owning one of these Metamorph NFTs is exclusive access to Diesel’s upcoming Spring 2024 collection at Milan Fashion Week, where holders will join the ranks of buyers, editors, and influencers in attendance. Adding to the appeal, each NFT also comes with an exclusive soundtrack composed by Senjan Jansen, the brand’s fashion show sound architect.
Additionally, NFT holders will have access to music events organized by Public Pressure and can enjoy a virtual experience crafted by media-tech artists Artificial Rome starting from November 2.
Diesel’s Exploration of NFTs and the Intersection of Fashion and Tech
Diesel’s journey into the world of Web3 began in the spring of 2022 when the fashion brand launched the NFT platform D:VERSE, in partnership with Public Pressure.
Public Pressure is dedicated to using blockchain technology to empower artists with a more equitable share of revenue, a departure from traditional streaming platforms. The Metamorph NFTs represent Diesel’s third NFT drop in collaboration with Public Pressure, with the previous two releases selling out within less than a day earlier this year.
Diesel’s earlier foray into the NFT space included a partnership with the streetwear collective HAPE, which featured exclusive limited-edition physical crossbody bags alongside their NFT offerings. HAPE PRIME NFTs currently have a floor price of approximately $333 (0.2091 ETH) on OpenSea.
With this latest venture, Diesel continues to push the boundaries of fashion, art, and technology, solidifying its position as an industry pioneer committed to reshaping the Web3 landscape. Through exclusive soundtracks, virtual experiences, and limited-edition collectibles, Diesel’s Metamorph NFTs offer a glimpse into the future of fashion and the fashion brand’s intersection within the digital world.
