Ivan Wong, a seasoned professional with an extensive track record in the institutional financial sector, has assumed the role of Head of Sales at Finalto, marking a significant addition to the company’s leadership team. Wong’s career has prominently featured a focus on the Asia-Pacific (APAC) region, aligning well with Finalto’s strategic objectives.
Wong’s most recent position was as the Managing Director and APAC Head of Sales and Distribution at FX Electronic Communications Network (ECN) Spotex. His tenure at Spotex enriched his institutional expertise, particularly in the realms of foreign exchange and digital assets.
Before his tenure at Spotex, Wong served as the Head of APAC Account Management at the esteemed U.S.-based cryptocurrency exchange, Coinbase. During his time there, Wong effectively oversaw cross-selling and upselling initiatives across Coinbase’s comprehensive suite of products. His responsibilities also encompassed client servicing, onboarding, and marketing.
Prior to his role at Coinbase, Wong held the prestigious position of Head of Greater China at BidFX, a company under the aegis of SGX. In this capacity, he led a dedicated team of sales and account managers, driving business development and ensuring client retention in the Greater China region.
Wong’s illustrious career in the financial services industry boasts an array of notable roles. He embarked on his professional journey at Barclays Capital and subsequently transitioned to OANDA Asia Pacific, where he assumed the role of Product Specialist. His career trajectory also led him to Integral Development Corporation, where he held the role of Vice President of Sales. Further enriching his experience, Wong contributed as the EBS North Asia Sales representative at ICAP.
Between March 2016 and March 2020, Wong served as a Sales Professional at Deutsche Borse Group’s Gain GTX and 360T, further solidifying his industry acumen.
In his newly appointed role as Head of Sales at Finalto, Ivan Wong shoulders the responsibility of formulating, developing, and executing the company’s strategic initiatives. His recruitment reflects Finalto’s proactive stance on bolstering its sales capabilities, with a pronounced emphasis on agency e-FX execution.
Even amid a backdrop of global challenges and uncertainties, Finalto Asia continues to demonstrate its resilience and growth potential, fueled by a distinctive product portfolio and an unwavering commitment to addressing local market requirements. The expansion of the technology team from Copenhagen to Singapore underscores the company’s commitment to enhancing its presence in the region.
Central to Finalto’s success is its commitment to tailoring its product offerings to suit the unique needs of Asian clients. Since the establishment of the Finalto office in 2019, the company has diligently expanded its footprint in the region to deliver unparalleled service to its clients.
Recognizing Asia as a pivotal growth market, Finalto Group acknowledges the imperative of adapting its approach to cater to the distinct market dynamics prevalent in the region. Consequently, the company is expanding its teams in both Finalto Asia and Finalto Australia, thereby fortifying its support for clients across a vast geographic expanse, from Sydney to Tokyo, Singapore to London. This strategic approach underscores Finalto’s unwavering commitment to nurturing its presence and delivering excellence in financial services across diverse Asian markets.
