Fitness influencer Ashton Hall’s viral 4 am morning routine has sparked both admiration and ridicule, and now it has inspired a memecoin craze. Hall’s eccentric routine, which includes dunking his face in ice water, drinking Saratoga Spring Water, and wiping his face with a banana peel, became the subject of internet memes and discussions. This social media buzz quickly translated into the creation of a memecoin, Morning Routine ($ROUTINE), which launched on March 21, 2025.
Despite offering no real utility or value, the $ROUTINE token, a Solana-based memecoin, captured the crypto community’s attention, reaching a market cap of $19 million by March 23. However, the coin’s price has since plummeted by over 70%, currently trading at $0.004901 with a market valuation of $5.09 million.
The memecoin frenzy didn’t stop with $ROUTINE. Following Hall’s viral video, which has amassed over 667 million views, another memecoin called Saratoga Spring Water ($SARATOGA) was launched. This coin, inspired by Hall’s drink of choice, reached a $3 million market cap by March 23, but it too experienced a sharp decline and is now valued under $1 million at $0.002985.
While memecoins like $ROUTINE and $SARATOGA have gained significant attention due to their price volatility, they remain speculative and offer no tangible value. However, as evidenced by some traders who minted over $10,000 in just a few days, the hype surrounding these coins has proven lucrative for a select few.
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