CUDIS, a web3 smart ring developer backed by Draper Associates, has entered into a year-long partnership with UCLA Athletics. This collaboration aims to promote CUDIS’ AI-powered smart rings among UCLA students and athletes.
The web3 wellness company made the announcement of this one-year partnership with the Californian collegiate sports program. As per a Thursday press release shared with crypto.news, the partnership will involve campus activations. During these events, CUDIS will display its smart rings to UCLA students and sports enthusiasts.
CUDIS also plans to sign name, image, and likeness agreements with student-athletes from multiple UCLA teams. These include men’s and women’s tennis, golf, basketball, women’s gymnastics, and football, as stated in the press release.
The initiative is designed to initiate discussions about healthy lifestyles, performance tracking, and data ownership. It also enables student-athletes to utilize their image and promote the product across their platforms.
Under the partnership, CUDIS will engage with UCLA fans through interactive campaigns. This includes lucky draw promotions at sporting events. The agreement allows CUDIS to use UCLA Athletics’ branding, connecting its smart rings to the university’s athletic culture.
CUDIS chief executive Edison Chen expressed that the collaboration “holds special meaning for us as we give back to the community that helped launch our vision.” He added that “UCLA is where our journey began.”
CUDIS’ smart ring utilizes blockchain technology to monitor various health metrics such as heart rate, sleep, stress, and calories burned. Built on the Solana network, the ring gives users full control over their health data. It also provides personalized wellness advice via an AI coach. Additionally, the wearable features a dynamic rewards system that encourages users to adopt healthy habits by offering passive rewards for positive actions.
In September, CUDIS successfully raised $5 million in a funding round. The round was led by Draper Associates, with additional investments from Skybridge, Penrose, SNZ, Mozaik, NGC, Foresight Ventures, OGBC, Monke Ventures, and DraperDragon.
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