Coinbase, a publicly traded cryptocurrency exchange, has adopted a cautious stance in its 2024 token listing strategy, according to an on-chain analyst. In 2024, it has added 34 tokens to its listing roadmap. Notably, meme coins account for 20.58% of these listings, with seven meme coins among the total.
Most of the listed meme coins have a market value exceeding $500 million, indicating a preference for larger assets compared to rivals. Meme coin listings on Coinbase have increased since October, following the growing interest in “dog coins” and other alternative tokens. This trend is similar to that of Binance, which has added 14 meme coins since October.
However, Coinbase’s approach is more selective. While Binance has over 60% of its meme coin listings on Solana, 57% of Coinbase’s meme coins are on Ethereum, with Solana and Coinbase’s Base network each accounting for 28.6%. Additionally, Coinbase tends to be more cautious, with meme coin listings usually occurring at least a month after Binance’s. This conservative approach seems to be in line with Coinbase’s status as a publicly traded company, focusing on a more measured and selective token listing strategy rather than simply following the meme coin craze.
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