On February 24th, Passion Labs, a Web3 user community participation platform, received investment from Animoca Brands Japan. Thereafter, the two will cooperate to help Japanese companies use Passion Labs’ technology to conduct KOC (Key Opinion Consumer) analysis, formulate corresponding Web3 strategies, and create Web3 communities.
It is reported that Passion Labs was established in 2022. Passion redefines the data sharing infrastructure between brands and users through the participation proof (PoE) platform Passion of “NFTs are Cookies”, provides customer experience and community participation tools, and allows users to own data ownership, and help brands build community. PassionLabs has provided data analysis for more than 30,000 Asia-Pacific brands to strengthen their community cohesion.
