In the ever-evolving landscape of technology, the metaverse is emerging as a revolutionary force, poised to reshape our interactions with the internet and redefine various sectors. While artificial intelligence has been in the technological limelight, the metaverse continues to evolve, offering promises of transformative change.
Augmented Reality Paving the Way
Pepa Rojo, the Creative Director of Meta in Iberia, envisions augmented reality as a crucial step towards the metaverse. Applications are already in operation in reality, with examples such as facial recognition on mobile devices and immersive experiences at renowned institutions like the Prado Museum. The metaverse, according to Rojo, holds the potential to connect people across different physical environments, opening up avenues in education, business, art, health, and beyond.
Spain’s Pioneer Metaverse
Uttopion, a groundbreaking startup, has marked its place by creating Spain’s inaugural metaverse. Collaborating with the Royal Theater, Uttopion broadcasted a live opera through the metaverse, showcasing the practical application of this innovative technology. Although artificial intelligence and the metaverse are distinct entities, they are seen as inevitably converging in the broader technological landscape.
Metaverse’s Impact on Banking
Banks are actively exploring the metaverse’s potential through strategic alliances and partnerships with tech companies. Leveraging virtual reality (VR) and augmented reality (AR) experiences, financial institutions are engaging with customers, offering financial services, and promoting financial education in novel ways. The metaverse presents an opportunity for banks to connect with the new generation of customers, creating immersive experiences that establish meaningful connections throughout the entire customer journey.
Major financial institutions, including Kookmin Bank and DBS BetterWorld, are venturing into the metaverse to offer financial services and champion environmental, social, and governance (ESG) agendas. Giants like HSBC and JP Morgan are also delving into the metaverse to promote their services through virtual and extended reality experiences.
In additional news, the European Union’s recent agreement on tax reform is noted, alongside executive changes announced by Bankinter. A noteworthy investment in Toledo for bio-oil generation is also highlighted, showcasing the diverse and far-reaching impacts of the metaverse revolution.
