The unveiling of cutting-edge technologies such as the Apple Vision Pro, along with advancements like PSVR2 and Meta Quest 3, prompts a closer look at the potential of the next-generation internet. While metaverse applications, utilizing augmented reality (AR), virtual reality (VR), and mixed reality (MR), are a focal point, the intersection with web3 and blockchain technologies introduces intriguing possibilities for various industries, particularly within the realm of wellness.
Amid some skepticism about the immediate applicability of these technologies in hotels, we delve into the realm of wellness, an area where hotels have excelled in enhancing the guest experience. This discussion aims to spotlight the tremendous potential that emerges at the confluence of web3, metaverse systems, and wellness, considering the evolving landscape of induced demand.
Induced demand, in this context, emphasizes the anticipation that as these technologies mature, the availability of robust solutions will increase, prices will decrease, and customer demand will surge. The article explores several key areas where the marriage of web3, the metaverse, and wellness can revolutionize the hospitality industry.
Next-Generation Loyalty & Rewards:
Blockchain-based tokens emerge as a promising avenue to elevate hotel loyalty and rewards programs. The advantages, including reduced administration costs and points interoperability, can significantly enhance perceived value. Web3 governance allows for seamless tokenization, facilitating cross-property transactions and enabling convenient access to wellness offerings.
Mixed Reality Wellness Onboarding:
The scarcity of skilled labor in wellness roles can be addressed through innovative onboarding processes. Metaverse-related technologies come into play by offering virtual training sessions, leveraging AI and tactile guidance. Advanced sensing hardware opens avenues for AI-assisted guidance, aiding in rapid onboarding and cross-departmental training.
Exercise & Physiotherapy:
Guest-facing applications in mixed reality, such as movement tracking and virtual workouts, cater to the growing demand for wellness-secondary travel. On-demand exercise programming, guided by AI or remote trainers, provides guests the flexibility to work out from their rooms. Access to top-tier practitioners in physiotherapy across multiple properties within a brand is facilitated through MR tech.
Web3 Fractional Ownership:
Web3’s fractional ownership capabilities reduce administrative costs through smart contracts, increase asset tradability, and enable decentralized autonomous organizations (DAOs) for voting rights. Tokenization of fractional ownership, though complex, offers advantages in fundraising, incentivizing purchases, and ensuring thoughtful decision-making through DAOs.
Virtual World Previsualization:
Digital twins of wellness facilities allow guests to explore and preview treatments before arrival. Virtual renderings aid in the previsualization of new builds or renovations, reducing costs by facilitating decision-making and consensus among stakeholders.
Mixed Reality Experiences:
A hybrid approach that combines immediate access to tutorials and remote AR guidance enhances existing teams in delivering wellness-oriented experiences. From cooking classes to mindfulness sessions, this approach supports hotels in diversifying revenue sources.
