The metaverse is undergoing a transformation, evolving into not just a place for recreation but a significant hub for work. Meta, the company formerly known as Facebook, has introduced Horizon Workrooms, a virtual reality tool designed for collaborative work within a metaverse office. This development underscores the growing importance of work within virtual environments.
In the latest episode of the podcast series “Is This The Metaverse?,” hosted by Alexander Lee and Sara Patterson, the focus is on the future of work in the metaverse. The podcast delves into the creators of virtual offices, VR training exercises, and individuals involved in designing and selling items within platforms like Roblox.
The metaverse is a dynamic virtual society, and work is an integral part of this virtual realm. Just as in the physical world, creating branded experiences and immersive advertisements within the metaverse relies on the creative efforts of individuals. The podcast series aims to illuminate the motivations of those who spend time in the metaverse and how these motivations align or sometimes conflict with the profit-driven objectives of the platforms they engage with.
Throughout the series, “Is This The Metaverse?” provides insights into various facets of the metaverse, spanning fitness, concerts, fashion, advertising, coworking, and more. The series seeks to offer a comprehensive understanding of the evolving virtual world, examining it from the standpoint of both companies that are transforming physical experiences into virtual entertainment and individuals who actively participate in these digital spaces.
Co-hosted by Alexander Lee, Digiday’s senior gaming and esports reporter, and Sara Patterson, an audio producer at Digiday, the podcast series also features guest hosts, such as Zofia Zwieglinska, an international fashion reporter from Glossy, who leads an episode focused on virtual fashion.
