London-based metaverse data specialist GEEIQ has successfully raised £6.6 million in funding, marking a significant milestone in its growth journey. The infusion of capital will be pivotal in accelerating the company’s expansion plans, both internationally and within its product development efforts.
Founded in 2018, GEEIQ has rapidly emerged as a key player in the evolving metaverse market, which encompasses virtual gaming and social environments such as Roblox, Decentraland, and Fortnite. The company’s data platform is designed to cater to the growing demand for data intelligence in this dynamic space, which it perceives as the natural evolution of social media.
GEEIQ’s platform extracts valuable insights from the metaverse, positioning itself as the go-to resource for brands seeking to navigate this realm effectively. By leveraging data, the company aids brands in identifying and optimizing their virtual strategies, enabling them to engage and retain virtual audiences. GEEIQ operates on a subscription-based model, offering managed services integrated into contracts for its clients.
Notably, GEEIQ has already attracted the attention of prominent international brands, including Walmart, Porsche, L’Oréal, and Gucci. The platform also played a pivotal role in the successful execution of Sir Elton John and Universal Music’s ‘Elton John Presents: Beyond the Yellow Brick Road’ virtual Roblox concert, which achieved the highest rating in Roblox concert history.
CEO Charles Hambro expressed optimism about the company’s future, stating, “Global brands have been relying on GEEIQ, and this latest investment will turbo-charge our ability to support them further, as well as enabling us to tap into new business opportunities.”
Helen Villiers at YFM, the investment firm involved in the funding, emphasized the growing importance of tools like GEEIQ in the metaverse landscape. She noted that brands are increasingly recognizing the need for KPI measurement and attribution in virtual environments, making platforms like GEEIQ indispensable.
GEEIQ’s success underscores the maturation of the metaverse investment landscape, with the company poised to define the future of virtual environments as a marketing vertical while continuing to exhibit substantial growth potential.
