Doodles, the popular Ethereum-based NFT brand, has officially launched its token, DOOD, on the Solana blockchain. With a total supply of 10 billion tokens, the DOOD token is set to play a key role in the Doodles ecosystem. The token will initially be available on Solana, but plans are in place to bridge it to Ethereum’s Layer-2 network, Base.
The distribution of the DOOD token is heavily community-focused, with 68% of the total supply allocated for community engagement. Specifically, 30% is dedicated to the community, while 25% is earmarked for the ecosystem fund. The rest is divided among the Doodles team (17%), “new blood” (13%), liquidity (10%), and the company (5%).
This move comes after Scott Martin took over as the new CEO of Doodles in January 2025, signaling a shift toward a more disruptive and transparent vision for the brand. Martin has acknowledged previous missteps, such as the failed Rubik’s Cube partnership, and expressed that the DOOD token launch represents a fresh attempt to reconnect with the community. Initially, DOOD is being introduced as a memecoin, but it is expected to evolve into a “utility coin” that powers a gamified Doodles ecosystem, once regulatory hurdles like those from the U.S. Securities and Exchange Commission (SEC) are addressed.
The DOOD token launch comes amidst a rising memecoin trend in the NFT space. Similar to other successful memecoin projects like Pudgy Penguins’ PENGU and Azuki’s ANIME, Doodles is hoping to capitalize on the meme craze while gradually transitioning DOOD into a more functional asset within its ecosystem.
With Doodles’ established popularity and a strong community following, the launch of DOOD has generated excitement, potentially giving it the momentum to succeed alongside other prominent NFT-related tokens in the market.
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