CoinShares International Limited, a prominent player in digital asset investments, has unveiled the rebranding of its long-standing crypto ETP brand, XBT Provider, to “CoinShares XBT Provider.” This strategic move is part of CoinShares’ overarching plan to bolster its presence in the Nordic market throughout the latter half of 2024.
Established in 2015, CoinShares XBT Provider pioneered the crypto ETP landscape by offering the world’s first Bitcoin and Ethereum-based exchange-traded products. With assets under management (AUM) currently standing at $3.4 billion, the company has solidified its reputation as a trusted choice for Nordic investors seeking regulated exposure to cryptocurrencies.
Townsend Lansing, Head of Product at CoinShares, highlighted the company’s commitment to innovation in the region, aiming to introduce a new suite of “next-generation” products tailored to Nordic market dynamics.
CoinShares’ focus on the Nordic market follows a period of substantial growth, underscored by its recent acquisition of Valkyrie Funds, a US-based investment firm. This strategic move has significantly bolstered CoinShares’ global footprint and operational capabilities across key markets.
Frank Spiteri, Head of Asset Management at CoinShares, emphasized the growing investor interest in regulated crypto products across Europe and the US. He views the rebranding as a pivotal step towards advancing CoinShares’ Nordic strategy into a new phase of development.
The rebranding initiative coincides with broader industry trends, as companies like CoinW Exchange and Okcoin Europe Ltd. have recently undertaken similar strategic repositionings to enhance their market presence and operational effectiveness.
CoinShares‘ rebranding of XBT Provider underscores its strategic vision to capitalize on emerging opportunities in the Nordic market and strengthen its leadership in the global digital asset investment landscape.
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